New Balance is an American footwear and apparel brand founded in 1906. Known for its high-quality running shoes, New Balance also produces athletic footwear, apparel, and accessories. The brand emphasizes comfort, performance, and innovation, offering products for various sports and casual wear. New Balance is recognized for its commitment to quality craftsmanship, with a significant portion of its shoes still made in the U.S. It also focuses on sustainability and community involvement.